There is no such thing as ‘away’. When we throw anything away, it must go somewhere.
— Annie Leonard, The Story of Stuff

What is waste ?

Waste comprises various items (such as food scraps, plastics, thermocol, etc.) that have different properties. When separated, most of these items can be recycled. But when these are mixed together, it becomes non-recyclable and poses a serious hazard to our environment. Hence it’s crucial that they be separated and not mixed into a single bin.

How is waste managed currently ?

Overflowing garbage on streets, drains and dumping grounds is a common sight in most Indian cities and towns. The current approach of discarding garbage is unsustainable and environmentally detrimental. Typically, garbage is collected in an unsegregated manner and handed over to a private contractor or the municipality. It is then likely dumped in the landfill, burnt, discarded or buried in vacant land. This is hazardous and also non-compliant with government rules.

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Why should we care about trash?

The way we currently manage waste causes significant damage to the air we breath, the water we consume, and the soil we live on. We can change this with a few simple steps, and the responsibility for this lies with both, citizens and municipalities.

What is Waste Management?

Waste management focuses on reducing waste and diverting as much as possible for recycling or composting, so that a minimal amount of garbage is discarded in dumping grounds. This helps conserve natural resources, protect the environment and provide long-term economic benefit to communities.

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Why is it important for your business?


How can you reduce your garbage footprint?

Over 80% of the garbage that we throw away in landfills can infact be recycled or composted.
You can reduce your garbage footprint in 3 simple steps: